The Scarcest Resource of Today. 🏜
It's not oil.
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Hey there!
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Do me a favor and take a look at your screen time.
Surprised? I was as well. I spend around 10 hours a day looking at screens and get nearly 2,000 WhatsApp notifications a week.
We live in an era of information overload.
Our electronic devices, perpetually connected to the thunderstorm of data that is the Internet, bombards us with notifications on anything and everything, from football scores to exam results to the latest Netflix series.
There is just way too much stuff out there, and FOMO culture pressures us to stay in the know with the latest happenings in the world.
But in the midst of this ‘golden-age’ of content, one thing remains constant—the amount of time we have.
Everyone only has 24 hours a day, and with everyone vying for time, our attention spans have become increasingly shorter.
That is why I believe that the scarcest resource of the 21st century is attention.
Forget oil or gold. We’ve lost our attention spans by nearly 40% in 13 years.
Any successful consumer startup must master the art of attracting and retaining eyeballs 👀.
The more time a user spends on your product, the more revenue you are likely to generate, and the more valuable your company becomes.
Don’t believe me? Look at your screen time stats again. I’m willing to bet that most of your frequently used apps are worth more than $10 billion.
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